# Proposal: Website Design & Development

**Prepared for:** [CLIENT NAME]  
**Contact:** [CONTACT NAME]  
**Date:** [DATE]  
**Proposal ID:** [PROPOSAL ID]

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## Executive Summary

[CLIENT NAME] needs a website that works. Current state: [SPECIFIC USE CASE]. The site should generate credibility, capture leads, and require minimal ongoing attention from your team.

Oction Agency designs, builds, and launches responsive websites for professional services firms. We handle the technical work. You get a site that loads fast, looks sharp, and converts visitors into conversations.

This proposal outlines the scope, timeline, and investment for [PROPOSED SCOPE].

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## Problem Statement

[CLIENT NAME] operates in [DEPARTMENT COUNT] markets. Current digital presence: [SPECIFIC USE CASE]. Competitors with sharper sites capture attention that could be yours. Prospects form impressions before the first conversation.

The website is a business asset. It should work while you sleep.

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## Proposed Solution

A custom website built by Oction Agency.

We design for your market, build for performance, and deliver a site you own outright. Optional hosting and management available if you prefer hands-off operation.

**What's included:**

- Custom design scoped to your brand and market position
- Responsive build (desktop, tablet, mobile)
- Contact forms and lead capture configured
- Basic SEO optimization
- Launch and DNS configuration

**Optional ongoing services:**

- Hosting: $150/year on our managed infrastructure
- Management: $100/month for updates, backups, and security monitoring
- AI-SEO retainer (Velocity tier): $2,500/month for AI-powered content optimization and search visibility

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## Scope of Work

### Phase 1: Discovery (Week 1)

- Stakeholder interview to confirm positioning and goals
- Content inventory and sitemap planning
- Design direction approval

Deliverable: Approved sitemap and design brief.

### Phase 2: Design (Weeks 2-3)

- Homepage and key page mockups
- Mobile responsive designs
- Revision round based on feedback

Deliverable: Approved design files ready for build.

### Phase 3: Build (Weeks 4-5)

- Frontend development
- Content population
- Form configuration and testing
- Cross-browser and device testing

Deliverable: Staging site ready for review.

### Phase 4: Launch (Week 6)

- Final client review and approval
- DNS configuration and go-live
- Post-launch verification

Deliverable: Live website, delivered and owned by you.

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## Timeline

| Phase | Duration | Typical Dates |
|-------|----------|---------------|
| Discovery | 1 week | Week 1 |
| Design | 2 weeks | Weeks 2-3 |
| Build | 2 weeks | Weeks 4-5 |
| Launch | 1 week | Week 6 |

Total timeline: approximately 6 weeks from signature to launch.

Complex projects or additional features may extend to [TIMELINE] weeks.

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## Investment

### Website Build

| Component | Amount |
|-----------|--------|
| Website design and build | $[TOTAL INVESTMENT] |

*All amounts in Canadian dollars unless noted. Payment due on receipt of invoice.*

### Optional Add-ons

| Service | Fee | Billing |
|---------|-----|---------|
| Hosting | $150/year | Annual |
| Management | $100/month | Monthly |
| AI-SEO Retainer (Velocity) | $2,500/month | Monthly, 6-month commitment |

*Add-ons are optional and can be added at any time.*

### Pricing Reference

Oction Agency website builds range from $1,000 CAD to $4,500 USD (approximately $6,200 CAD) depending on design scope and functionality requirements. Your specific quote of $[TOTAL INVESTMENT] reflects the [PROPOSED SCOPE] scope outlined above.

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## Terms and Conditions

**Payment terms:**

- 50% deposit due on signature to begin work
- Balance due prior to launch
- Hosting/management fees (if selected) invoiced monthly, due on receipt

**Intellectual property:**

- On full payment, Client owns the delivered website and content
- Oction retains its pre-existing tools, frameworks, and design systems
- Client-provided content remains client property

**Confidentiality:**

- Each party keeps the other's non-public information confidential
- Information used only to perform this agreement

**Liability:**

- Oction is not liable for loss, damage, downtime, or claim arising from Services or website use after delivery
- Excludes indirect or consequential losses and third-party service failures
- Responsibility limited to re-doing affected work or refunding fees for that item
- Total liability not to exceed fees paid for affected service
- Nothing removes rights that cannot legally be waived

**Termination:**

- Either party may terminate for material breach not cured within 15 days' written notice
- Fees for work performed to termination date remain payable
- Optional monthly services cancellable with 30 days' notice

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## Next Steps

1. **Review this proposal** and confirm scope meets your needs
2. **Schedule a call** to discuss any questions or adjustments
3. **Execute agreement** and submit deposit to reserve production slot
4. **Begin Discovery** within 3 business days of signature

**Contact:**

Brandon Gill, CEO  
Oction Agency  
+1 (587) 896-4199  
brandon@oction.ai

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*eight agents. one organism.*