Cold Outreach Pack

Battle-tested email and LinkedIn templates for Oction Agency and Labs. Copy, customize variables, send.

Cold Email

Follow-Up

Subject Lines

Quick question about {{company}}'s client acquisition ~42% open

{{firstName}}, idea for {{company}} ~38% open

Website + AI-SEO for {{industry}} firms ~35% open

Your competitors are using AI for {{painPoint}} ~45% open

Email Templates

Agency: Website Preview Agency · Short

Hi {{firstName}}, I built a preview of what {{company}}'s website could look like with modern design and AI-powered SEO. Most {{industry}} firms I talk to get 60-70% of their leads from organic search, but their sites weren't built for it. Worth a 10-minute look? I'll send the preview link. Best, {{senderName}}

Best for: Agencies, professional services firms. High response rate because it's specific and low-pressure.

Labs: Research Automation Labs · Short

Hi {{firstName}}, {{company}} produces a lot of research and market analysis. I'm curious—how much of your team's time is spent reading vs. synthesizing? We deploy private AI that processes thousands of documents so analysts can focus on insight, not intake. On-premise, auditable, no data ever leaves your infrastructure. Worth a brief conversation to see if there's a fit? {{senderName}} Oction Labs

Best for: Financial services, consulting, market research firms. Leads with a question to engage.

Labs: Compliance-First AI Labs · Regulated

Hi {{firstName}}, {{company}} operates in one of the most regulated environments in {{industry}}. Most AI vendors treat compliance as an afterthought. We built differently. Private deployment on your infrastructure. Full audit trails. No data commingling. Purpose-built for regulated industries. Question: Is your current AI strategy (if any) passing compliance review? If it's a headache worth solving, happy to share how we approach it. {{senderName}}

Best for: Healthcare, finance, legal. Addresses the primary objection upfront.

Agency: Velocity Bundle Agency · Value-focused

Hi {{firstName}}, {{company}} has been in business {{years}} years. How much of your growth still comes from referrals vs. inbound? We help {{industry}} firms build inbound engines: custom website + AI-powered SEO that compounds month over month. The pitch: We build a fully functional preview of your new site before you pay anything. See it first. Then decide. Worth a conversation? {{senderName}} Oction Agency

Best for: Established firms dependent on referrals. The preview offer reduces friction significantly.

LinkedIn Connection Templates

Connection Request Generic

Hi {{firstName}}, I work with {{industry}} firms on {{outcome}}. Thought it would be useful to connect.

Post-Connection Follow-up message

Thanks for connecting, {{firstName}}. I noticed {{company}} is growing fast in {{market}}. Quick question: Are you currently using any AI tools for {{useCase}}, or is that still manual? No pitch—just curious where the industry is on this.

LinkedIn Post Templates

Oction Agency

AI-Native Creative Agency

Most professional services firms I talk to have the same problem: They get 80% of clients from referrals. That's great—until it's not. When a key partner leaves, or the market shifts, referral volume drops and there's no inbound engine to compensate. We built Velocity for this exact scenario: → Custom website that positions you as the expert → AI-powered SEO that compounds month over month → Free preview before you pay anything Because you shouldn't bet on referrals forever. #ProfessionalServices #SEO #AI

245 likes 32 comments 12 reposts

Oction Labs

Private AI Infrastructure

"We can't use AI—we're too regulated." I hear this weekly from healthcare and finance firms. Here's the thing: They're right about public AI tools. ❌ ChatGPT stores your data ❌ No audit trail ❌ Proprietary models you can't inspect But private AI deployment is different: ✅ Runs on your infrastructure ✅ Full audit logs ✅ No data ever leaves your control ✅ Compliant with HIPAA, SOC2, GLBA The question isn't "Can regulated industries use AI?" It's "Are you using AI that was built for your constraints?" #HealthcareIT #Compliance #PrivateAI

412 likes 58 comments 23 reposts

Follow-Up Sequence (4 touches)

Touch 2: Value Add Day 3-4 · Email

Hi {{firstName}}, Quick follow-up on my note about {{company}}. I put together a 2-minute video showing how a similar {{industry}} firm increased organic leads by 180% in 4 months: {{videoLink}} No obligation—just thought it might be useful context. {{senderName}}

Provide value before asking again. Video or case study works well here.

Touch 3: Pattern Interrupt Day 7-8 · Email

Hi {{firstName}}, I know you're busy, so I'll keep this to one sentence: If {{company}} could reduce {{painPoint}} time by 40%, would that be worth a 15-minute conversation? If not, totally understand—I'll stop following up. {{senderName}}

The breakup email gets responses. Many will say "yes" or at least tell you why now isn't the time.

Touch 4: The Breakup Day 14 · Email

Hi {{firstName}}, I've reached out a few times about helping {{company}} with {{outcome}}, but haven't heard back. No worries—I know priorities shift. I'll stop following up, but if this becomes relevant down the road, just reply and I'll pick up where we left off. Best, {{senderName}}

Professional close. Many prospects respond to this with "Sorry, been swamped, let's talk."

LinkedIn Follow-Up

LinkedIn Voice Note Day 5 · Voice

"Hey {{firstName}}, it's {{senderName}} from Oction. I sent you an email about building a preview website for {{company}} but wanted to try voice instead. I work with {{industry}} firms to turn their websites into lead generation engines. The differentiator: we build the preview first, so you see exactly what you're getting before paying anything. No risk, no upfront commitment. Worth a conversation?"

Voice messages get 3x higher response rates than text on LinkedIn. Keep under 60 seconds.